Friday, October 29, 2010
Monday, October 18, 2010
Thursday, October 14, 2010
Monday, October 11, 2010
leareyes: Assignment#2
leareyes: Assignment#2: "Local brand that project great marketing. I think Jollibee is an excellent brand because of its creative marketing programs. It has also efficient manufacturing and logistics facilities. The company is also involved in worthwhile project for community services. Makes us proud that there is 100% Filipino owned fastfood chain which it is a leader in its industry.
Sunday, September 26, 2010
Thursday, September 23, 2010
Saturday, September 11, 2010
Chapter 20:Introducing New Market Offerings
http://www.slideshare.net/leareyes2/hmdownloadabletemplatefor10multipletypequestions-100515223300phpapp02
Thursday, September 9, 2010
Chapter 20 :Introducing New Market Offering
Top 10 Learning Questions for Chapter 20:Introducing New Market Offering
1.______ start of the new-product developement process.
A. Need
B. Want
C. Idea
D. Improvement
E. Addition
2. _____ is individual's decision to become a regular user of a product.
A. Interest
B. Adoption
C. Trial
D. Awareness
3. Stages in the new product-development have these except:
A. Idea generation
B. Screening
C. Concept development and testing
D. Business analysis
E. Adoption process
F. Product development
G. Market testing
H. Commercialization
4. Causes of new-product failure have these except:
A. Market/marketing failure
B. Financial failure
C. Timing failure
D. Market size failure
E. Technical failure
F. Organizational failure
G. Environmental failure
5.Which of the following is TRUE
A. New-product marketer should not facilitate movement in adoption process.
B. Companies not often target innovators and early adopter with product rollouts.
C. Customer adoption is the process by which customers learn about new product.
D. Early majority are skeptical conservatives who are risk averse and price sensitive
E. Early adopters are deliberate pragmatists who adopt the new technology.
6.Which of the following is FALSE
A. Marketing strategy is a three-part plan for introducing new-product.
B. Strategy should not describes the target market's size and structure.
C. Marketing strategy describes the long-run sales and profit goals.
D. Marketing should outline the planned price, distribution and budget.
7.One factor in influencing consumer-adoption process is
A. Purchase occasions
B. Purchasing frequency
C. Personal influence
D. Purchase intention
E. Perceivd value
8.The following are categories of new-product except:
A. New-to-the-world
B. New product line
C. Additions
D. Improvements
E. Technology-driven
F. Repositionings
G. Cost reductions
9.Stages in the adoption process are these except:
A. Awareness
B. Interest
C. Evaluation
D. Trail
E. Testing
F. Adoption
10. In concept testing, researchers measure product dimension by these questions
except:
A. Communicability and believability
B. Need level
C. Want level
D. Gap level
E. Perceived value
F. Purchase intention
G. User targets, purchase occasions, purchasing frequency
1.______ start of the new-product developement process.
A. Need
B. Want
C. Idea
D. Improvement
E. Addition
2. _____ is individual's decision to become a regular user of a product.
A. Interest
B. Adoption
C. Trial
D. Awareness
3. Stages in the new product-development have these except:
A. Idea generation
B. Screening
C. Concept development and testing
D. Business analysis
E. Adoption process
F. Product development
G. Market testing
H. Commercialization
4. Causes of new-product failure have these except:
A. Market/marketing failure
B. Financial failure
C. Timing failure
D. Market size failure
E. Technical failure
F. Organizational failure
G. Environmental failure
5.Which of the following is TRUE
A. New-product marketer should not facilitate movement in adoption process.
B. Companies not often target innovators and early adopter with product rollouts.
C. Customer adoption is the process by which customers learn about new product.
D. Early majority are skeptical conservatives who are risk averse and price sensitive
E. Early adopters are deliberate pragmatists who adopt the new technology.
6.Which of the following is FALSE
A. Marketing strategy is a three-part plan for introducing new-product.
B. Strategy should not describes the target market's size and structure.
C. Marketing strategy describes the long-run sales and profit goals.
D. Marketing should outline the planned price, distribution and budget.
7.One factor in influencing consumer-adoption process is
A. Purchase occasions
B. Purchasing frequency
C. Personal influence
D. Purchase intention
E. Perceivd value
8.The following are categories of new-product except:
A. New-to-the-world
B. New product line
C. Additions
D. Improvements
E. Technology-driven
F. Repositionings
G. Cost reductions
9.Stages in the adoption process are these except:
A. Awareness
B. Interest
C. Evaluation
D. Trail
E. Testing
F. Adoption
10. In concept testing, researchers measure product dimension by these questions
except:
A. Communicability and believability
B. Need level
C. Want level
D. Gap level
E. Perceived value
F. Purchase intention
G. User targets, purchase occasions, purchasing frequency
Friday, September 3, 2010
leareyes: ചാപ്റ്റര് ൨൦
leareyes: ചാപ്റ്റര് ൨൦: "Ten Questions: 1.Blank is the start of the new-product development process. 2.The following are the categories of new-product except: N..."
ചാപ്റ്റര് ൨൦
Ten Questions:
1.Blank is the start of the new-product development process.
2.The following are the categories of new-product except:
New-to-the-world
New product line
Additions
Technology-driven
Improvements
Repositionings
Cost reductions
3.The following are the stages in the new-product development process except:
Idea generation
Screening
Concept developemnt and testing
Marketing strategy development
Business analysis
Product development
Market Testing
Adoption process
Commercialization
4.The following are causes of new-product failure except:
Market/marketing failure
Financial failure
Timing failure
Technical failure
Market size failure
Organizational failure
Environmental failure
5.Blank is the individual's decision to become a regular user of a product.
6.The following are the stages in the adoption process except:
Awareness
Interest
Testing
Evaluation
Trial
Adoption
7. Blank is the process by which customers learn about new product, try them,
and adopt or reject them.
8. The following are the marketing strategy for introducing new product except:
Target market's size, structure and behavior
Planned product positioning
Planned price, distribution strategy, and marketing budget for the first year
Long-run sales and profit goals and marketing-mix strategy over time.
9. The following are factors influencing consumer-adoption proces except:
consumer's willingness
personal influence
characteristics of the new-product
utility value that consumer attach to the product
10. The following are the product dimension in concept testing except:
comunicability and believability
need level
desire level
gap level
perceived value
purchase intention
user targets,purchase occasions,purchasing frequency
1.Blank is the start of the new-product development process.
2.The following are the categories of new-product except:
New-to-the-world
New product line
Additions
Technology-driven
Improvements
Repositionings
Cost reductions
3.The following are the stages in the new-product development process except:
Idea generation
Screening
Concept developemnt and testing
Marketing strategy development
Business analysis
Product development
Market Testing
Adoption process
Commercialization
4.The following are causes of new-product failure except:
Market/marketing failure
Financial failure
Timing failure
Technical failure
Market size failure
Organizational failure
Environmental failure
5.Blank is the individual's decision to become a regular user of a product.
6.The following are the stages in the adoption process except:
Awareness
Interest
Testing
Evaluation
Trial
Adoption
7. Blank is the process by which customers learn about new product, try them,
and adopt or reject them.
8. The following are the marketing strategy for introducing new product except:
Target market's size, structure and behavior
Planned product positioning
Planned price, distribution strategy, and marketing budget for the first year
Long-run sales and profit goals and marketing-mix strategy over time.
9. The following are factors influencing consumer-adoption proces except:
consumer's willingness
personal influence
characteristics of the new-product
utility value that consumer attach to the product
10. The following are the product dimension in concept testing except:
comunicability and believability
need level
desire level
gap level
perceived value
purchase intention
user targets,purchase occasions,purchasing frequency
Thursday, August 5, 2010
Assignment#2
Local brand that project great marketing.
I think Jollibee is an execellent brand because of its creative marketing programs.
It has also efficient manufacturing and logistics facilities. The company is also
involve in worthwhile projects for community services. Makes us proud that there is
a 100% Filipino owned fast food chain which is a leader in its industry.
I think Jollibee is an execellent brand because of its creative marketing programs.
It has also efficient manufacturing and logistics facilities. The company is also
involve in worthwhile projects for community services. Makes us proud that there is
a 100% Filipino owned fast food chain which is a leader in its industry.
Subscribe to:
Posts (Atom)