ചാപ്റ്റര്‍ ൨൦

Ten Questions:

1.Blank is the start of the new-product development process.

2.The following are the categories of new-product except:
New-to-the-world
New product line
Additions
Technology-driven
Improvements
Repositionings
Cost reductions

3.The following are the stages in the new-product development process except:
Idea generation
Screening
Concept developemnt and testing
Marketing strategy development
Business analysis
Product development
Market Testing
Adoption process
Commercialization

4.The following are causes of new-product failure except:
Market/marketing failure
Financial failure
Timing failure
Technical failure
Market size failure
Organizational failure
Environmental failure

5.Blank is the individual's decision to become a regular user of a product.

6.The following are the stages in the adoption process except:
Awareness
Interest
Testing
Evaluation
Trial
Adoption

7. Blank is the process by which customers learn about new product, try them,
and adopt or reject them.

8. The following are the marketing strategy for introducing new product except:
Target market's size, structure and behavior
Planned product positioning
Planned price, distribution strategy, and marketing budget for the first year
Long-run sales and profit goals and marketing-mix strategy over time.

9. The following are factors influencing consumer-adoption proces except:
consumer's willingness
personal influence
characteristics of the new-product
utility value that consumer attach to the product

10. The following are the product dimension in concept testing except:
comunicability and believability
need level
desire level
gap level
perceived value
purchase intention
user targets,purchase occasions,purchasing frequency