Chapter 20 :Introducing New Market Offering

Top 10 Learning Questions for Chapter 20:Introducing New Market Offering

1.______ start of the new-product developement process.
A. Need
B. Want
C. Idea
D. Improvement
E. Addition

2. _____ is individual's decision to become a regular user of a product.
A. Interest
B. Adoption
C. Trial
D. Awareness
3. Stages in the new product-development have these except:
A. Idea generation
B. Screening
C. Concept development and testing
D. Business analysis
E. Adoption process
F. Product development
G. Market testing
H. Commercialization
4. Causes of new-product failure have these except:
A. Market/marketing failure
B. Financial failure
C. Timing failure
D. Market size failure
E. Technical failure
F. Organizational failure
G. Environmental failure
5.Which of the following is TRUE
A. New-product marketer should not facilitate movement in adoption process.
B. Companies not often target innovators and early adopter with product rollouts.
C. Customer adoption is the process by which customers learn about new product.
D. Early majority are skeptical conservatives who are risk averse and price sensitive
E. Early adopters are deliberate pragmatists who adopt the new technology.
6.Which of the following is FALSE
A. Marketing strategy is a three-part plan for introducing new-product.
B. Strategy should not describes the target market's size and structure.
C. Marketing strategy describes the long-run sales and profit goals.
D. Marketing should outline the planned price, distribution and budget.
7.One factor in influencing consumer-adoption process is
A. Purchase occasions
B. Purchasing frequency
C. Personal influence
D. Purchase intention
E. Perceivd value
8.The following are categories of new-product except:
A. New-to-the-world
B. New product line
C. Additions
D. Improvements
E. Technology-driven
F. Repositionings
G. Cost reductions
9.Stages in the adoption process are these except:
A. Awareness
B. Interest
C. Evaluation
D. Trail
E. Testing
F. Adoption
10. In concept testing, researchers measure product dimension by these questions
except:
A. Communicability and believability
B. Need level
C. Want level
D. Gap level
E. Perceived value
F. Purchase intention
G. User targets, purchase occasions, purchasing frequency